About

Scarves made for soft moments and bold moves.

 

The Story Behind Aera by Her

As a woman who’s always loved mixing softness with edge, I wanted to create something that made style feel effortless again. Scarves have always been that one accessory that could shift an entire outfit whether tied around your head, your neck, your bag, or your wrist.

Aera by Her is more than a shop. It’s a vibe. It’s about stepping into your own flow and showing up in every season with intention. Every scarf is chosen with care, meant to move with you through mornings on-the-go, solo dates, and weekend resets.

We believe in neutral tones, elevated textures, and the power of a well-placed accessory.

This is for the multi-hyphenate, the muse, the woman in her soft but powerful era.

 

 

Why "Aera"?

It’s a nod to the eras we move through as women

from soft beginnings to bold becoming.

This one? It’s about you.

Your vibe. Your pace. Your power.